URL is a key that we used to access the desired web pages or websites on the internet. It consists of a list of properties like domain, sub-domain, slug, article title, and protocol. 

Each document is programmed with a different set of operations that allow users to locate and read the resources safely and quickly. Through a perfect URL structure, we instruct the browser to load such particular pages directly. 

From Google’s perspective, every part of a website has certain anatomy as it could be organized properly for obtaining the targeted ranking and traffic. 

Likewise, the website URL has a defined structure that starts with “HTTP or HTTPS”. 

Firstly, HTTPS is Hypertext Transfer Protocol whereas the last (s) denotes secure communication. 

"This is a gateway or a primary protocol used to share the data between a web browser and a website"

“WWW” is a subdomain that comes before the main domain (your website name). Creating multiple subdomains is possible if you need and it has been optimized for arranging content on your website properly. A domain name is nothing but your website address which is unique for an individual domain. 

TLD - Top-Level Domain, we can choose any one of the lists as per our website goals such as org, com, net, edu, and more. 

The path in a URL symbolizes the post, file, or page. 

There is no need that every URL structure would be the same. 

The actual purpose of a website may differ from one another. Some may focus on the local audience whereas others may widen their businesses to both National and International audiences. 

Obviously, the URL structure will get different except for the basic structure that matters more for SEO. 

URL builds a connection between your website and users. If it seems fine and as per the search engine guidelines, you may tend to enjoy the benefits listed in the given below:

Website traffic and credibility depend upon how your users are comfortable at your place. 

Before implementing any practices, ensure it helps elevate the user experience of your website. Yes, you have to keep your website as simple and effortless as possible for easy access. 

Google suggests the websites optimized properly as per the estimated URL structure with descriptive keywords. 

Do you know how the URL is mingled with site ranking? 

In a nutshell, the URL structure of a website tells Google what type of site yours is and how it helps the users. Without a doubt, URL is significant for SEO ranking. Google measures plenty of valuable factors before getting crawled for quality search results, however, the webpage link also be considered at that time. 

We generally use analytics to track the performance of our websites. For instance: If we are targeting to look at the activities of landing pages, then the amount of traffic is high to come across in Google. In this case, the structure of the URL is simple and crisp (i.e) easy to track and analyze.

Website success depends on how brilliantly we satisfy the Google algorithms, right? In such a case, URL structures are also included as the content writers or SEO professionals need to optimize accordingly. To drive the best result, follow the below-given ways without fail:

Before discussing in-depth, an estimated structure requires to be followed. It may be a business website, blogging, or some other that could be arranged in the format given in the above image. 

URL hierarchy is so far important which could be simple, easy to understand, logical, and convey the meaning directly. It allows users and Google to observe at the first glance.

Accessing your website through HTTPS is add-on credibility. Though you have tons of protocols to use, this one creates trust among the audience. However, the term “s” symbolizes secured communication which has never been misused. 

This is one of the Google rankings signals that we could make use of. Apart from all, if the users are tech-savvy, their first preference will surely be HTTPS.

Unlike writing, we don’t use space or underscore to separate the words in a URL. 

In the operation of SEO best practices, the words of the URL should be separated only with hyphens. This is so much easier to read and understand. 

The words in a URL are case-sensitive. It is strongly recommended to use only small letters means that seohunterz.com. If any uppercase letters were used, update it and redirect to the new website.

Of course, the URL is short and crisp. But there is a rule to add 1 or 2 words of keyword in the URL. If a targeted keyword is found at the URL increases the chances of getting indexed and ranked quickly. 

In addition to that, such keywords should be included in the meta title, meta description, and introduction of the para.

Do you know what short words are? The things that we usually included the title such as of, or, in, to, an, a, the, and similar kind of words. The most common mistake is that we might be located in many URLs. Just put the actual concept in one or two words for easy understanding other than that none of the extra words should be strictly avoided.

Mentioning the published date or some incident date in the content is quite common. In some cases, people who are not aware of SEO practices may use it in the URLs. It may be any niches or industries, remove the dates in the URLs right now that ease the process of indexing and Google crawling. 

Well, are you aware of the reason behind these dates' removal? When writing blog content, we tend to edit and republish it for every new cycle.

"So, putting the date in the URL lets Google be confused and increases the opportunity of considering our content as old one"

For a better user experience, we have a responsibility to arrange and organize properly.

We have dozens of properties to look for when thinking about SEO ranking and organic traffic. Here, the URL is also an important part to consider that is more likely to encourage Google to find your website easily. 

This article comes with best practices that allow SEO professionals to leverage web pages easily. If you don't have any idea about URL optimization, make use of the points listed above.